Built for the two people who open a dental website. One of them is in pain and
wants a phone number in a single tap. The other has been putting the visit off
for years and wants to read, at length, what is going to happen before they
commit to anything.
So the home page opens with a sentence and four facts rather than a photograph
of somebody smiling: today’s hours, whether the list is open, the urgent line,
and the address. The treatment collection carries a “what you feel” field
because that is the question people ask and the field most templates leave out.
And the first-visit page is written as seven timed steps, because a first
appointment is the part that puts people off.
Nothing in the demo copy promises a result. That is not a stylistic choice:
health advertising is regulated almost everywhere, and a template that ships
with claim language hands the buyer a problem on their first day.
