The person who opens an aesthetic clinic’s website is not being talked into
anything. They already want it. What stops them is not doubt, it is not knowing
what to ask — and the industry’s usual answer, a price list beside a
before-and-after gallery, answers a question nobody arrived with.
So this template puts the consultation first. The home page opens with a
sentence and four facts: what a consultation costs, whether it comes off the
treatment price, who actually performs the injection, and when the doors are
open. The treatment collection carries a downtime field, because the question
people ask is not whether it works but how many days they need to stay out of
sight. And a treatment cannot be published without a not-for list, which is a
constraint the schema enforces rather than a note in the documentation.
It is also the only dark template in the catalog, and that is a decision rather
than a mood: an aesthetic clinic is read in the evening, and the four templates
next to this one all sit on near-white ground.
Nothing in the demo copy promises a result, and there is no countdown, no offer
strip and no testimonial block. Health advertising is regulated almost
everywhere and more tightly in this vertical than any other — a template that
ships with claim language hands the buyer a problem on their first day.
